Aō-Air
Breathe. measure. protect.
Aō-Air offers industrial-grade air pollution prevention and integration for real-time breathing data monitoring and insights.
CHALLENGE
Aō-Air's mission is to empower individuals to live, work, and play without fear of the air they breathe. Their vision is to provide better air for life, changing the world one breath at a time. They aim to achieve this by developing advanced respiratory protection solutions that blend intelligent sensors, cloud analytics, and bespoke hardware to inform and protect users in diverse settings, from industrial to recreational workspaces.
The project involved repositioning the brand from a lifestyle-oriented product to one with industrial applications. This transition required a strategic redesign of their website to appeal to B2B clients and professionals in industrial sectors. The challenge was to shift the brand narrative to emphasize technical capabilities, reliability, and functionality while preserving the innovative essence of Aō-Air. This meant moving away from lifestyle imagery and language to focus on features like product specifications, certifications, and use cases in industrial environments.
SOLUTION
To address the design challenge, we adopted a simple, modern, and minimalistic approach to ensure the website remained versatile for various potential applications in the industrial market.
This open-ended design allowed Ao Air to appeal to a broad range of industries without alienating specific use cases. The layout and visuals prioritized clarity, ease of navigation, and professionalism, reflecting the expectations of industrial stakeholders.
Aō-Air started as a lifestyle product, combining fashion and technology to create innovative respiratory solutions before evolving to address industrial applications.
Blending intelligent sensors, cloud analytics, and bespoke hardware, Aō-Air aims to inform and protect in diverse settings, from industrial to recreational workspaces
Vision based approach
The website’s focal points were the cutting-edge technology behind the mask and its practical usability. To build trust and credibility, we showcased detailed visuals of prototypes and highlighted the development journey, emphasizing Aō-Air’s technical expertise and innovative process.
This storytelling approach, paired with a sleek and contemporary aesthetic, struck a balance between aspirational branding and functional content.
The result was a platform that effectively communicated Aō-Air’s value proposition while inviting potential clients to imagine the product’s relevance in their unique contexts.
