BatFast Cricket simulator
BatFast x Altius Strategic Consulting at HPCA, Dharamshala – Cricket World Cup 2023
CHALLENGE
BatFast and Altius Strategic Consulting partnered to deliver a unique, engaging, and technology-driven fan experience for the five games in Dharamshala during the Cricket World Cup 2023.
In a world where T20 games are drawing more crowds than the longer formats of cricket, organizers faced a challenge to keep fans engaged for almost 9 hours during the Cricket World Cup 2023. It was noted that Indian cricket fans were demanding a better stadium experience from the BCCI – including access to tickets, cleanliness, and overall fan experience. It was identified that fan engagement activities were key to providing fans with a memorable experience of the Cricket World Cup and a strong positive association experience with cricket.
SOLUTION
This event marked a first-of-its-kind partnership in the region, bringing BatFast’s fan experiences to India for the first time in 2023. Both BatFast and Altius leveraged their on-ground presence in India to curate the best interactive fan experience.
To enhance fan engagement, we designed eye-catching cage simulator panels and branded collateral that embodied BatFast’s vision. The panels prominently communicated the mission statement, inviting fans to immerse themselves in the experience. In addition, we developed cohesive designs for social media banners, branded bats, caps, and other merchandise to ensure consistent branding across all touchpoints.
The BatFast simulator was shipped from the UK and set up within a locally procured semi-permanent metal cage, complete with netting and Astroturf flooring. To protect the setup and enhance the overall presentation, a fully branded 15m x 5m marquee tent was commissioned, providing a polished and weather-proofed experience for fans.
BatFast and Altius Strategic Consulting partnered to deliver a unique, engaging, and technology-driven fan experience for the five games in Dharamshala during the Cricket World Cup 2023.
The result:
The activation in Dharamshala was a roaring success for BatFast and Altius Strategic Consulting with over 600 fans playing cricket over a span of 5 days.
The experience drew the attention of fans of all backgrounds – from 4-year-old children to monks to 65-year-old grandmothers, everyone had a go.
The activation saw vast coverage from local and national press, while also drawing great attention on Social media, with over 100k views on a single video.
Overall, it helped both brands create strong positive associations with fans while also accessing their contact information to create further engagement in the future.
