Matt Joe Gow Music
When Matt Joe Gow sings, everything else stops, such is the power of his voice and his songs. Those songs have won awards, from Music Victoria Country Album of the Year (twice) to a New Zealand Country Music Award, with nominations and chart positions along the way.
CHALLENGE
Matt approached with a unique visual challenge – to design CD and vinyl covers that captured the vision and depth of his music while blending seamlessly with his existing formats.
He also needed help crafting a digital presence – a website that not only highlighted his storytelling essence but also provided all the features his fans and industry contacts would need, like embedded songs, a live show schedule, and a social media grid.
The goal was to create a cohesive experience that felt authentic, engaging, and effortlessly true to his artistry.
SOLUTION
Designing Matt Joe Gow’s website was all about capturing the essence of his artistry while creating a space that fans could deeply connect with. The site showcases his music, videos, and performances, all wrapped in a dark, moody aesthetic that adds a rich, saturated feel to match the depth of his sound.
It ties everything together with effortless functionality, including embedded songs, a live show schedule, and a connected social media grid. The result is a space that feels authentic to Matt’s storytelling while remaining intuitive and engaging for fans and industry professionals, seamlessly adapting across devices.
Matt’s voice has been heard in festivals in the United Kingdom and the United States; in venues small and large across Australia and New Zealand; on radio and playlists, and supporting artists such as Chris Isaak and Justin Townes Earle.
Vision based approach
The approach to Matt Joe Gow’s project centered on bringing his artistic vision to life across every medium. For the CD and vinyl covers, the focus was on creating timeless, evocative artwork that captured the raw textures and bold storytelling of his music.
The website extended this vision with a dark, moody aesthetic, seamlessly blending rich visuals with functionality like embedded songs, a show schedule, and a social media grid.
By deeply understanding Matt’s creative identity and collaborating closely with him, the final designs felt authentic and connected with fans in a meaningful way.
